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Putting the Thought Back into Leadership
The term “thought leadership” tends to be thrown around quite a bit in PR. Everyone wants to be a “thought leader” in their industry, but what does it really take to achieve this? Contrary to popular...
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Insights from India
In November, I returned to New York after spending two years living in Bangalore, India. As I stepped off the plane and back onto Big Apple soil, I was excited to get back into the swing of things...
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It’s Time for an Innovation Infusion
As PR practitioners, it’s our job to be creative for our clients. We develop story ideas, pitch topics to reporters, and create lasting campaigns for companies on a daily basis. But can we take it a...
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